New Products

Hardwicke’s of California Taps into ‘Slow Shave’ Trend

Introducing a new generation to an old-school technique.

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By: Christine Esposito

Editor-in-Chief

A shave cream for the slow shave movement.

This isn’t your father’s shaving cream. In fact, for many consumers, it is more likely to be their grandfather’s. Men’s grooming brand Hardwicke’s of California says its new shaving cream line is designed for the “slow shave” experience. The idea is to ditch the disposable razor and more typical aerosol-based foam or gel shaving product for a safety razor and brush-applied formula. The brand’s Brush-Style Shaving Creams, which are 77% organic, are produced using traditiona...

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